Looking for a Pomona multifamily broker? Michael Sterman, Senior Managing Director Investments at Marcus & Millichap and founder of the Sterman Multifamily Group, has closed $1.46B across 259 Los Angeles apartment building transactions over 14 years. If you own an apartment building in Pomona and are weighing a sale, this is the team that prices it against Pomona's real buyer pool and rules — not a generic LA average.
Pomona Multifamily Market Snapshot
Pomona is the largest city in the east San Gabriel Valley and holds the deepest apartment stock in that part of the county, spanning pre-war buildings near the historic core through post-war garden courts and later infill. It is also, uniquely among its immediate neighbours, a city with its own rent control ordinance.
Pomona pricing in 2026 has a variable in it that its neighbours do not: what happens to the ordinance at the end of the year. A building whose rents sit close to market is comparatively insulated. A building with a wide gap between in-place and market rent is where the sunset question bites hardest, because the value of that gap depends entirely on the formula that will govern it. Sellers who can document their rent history against the current ordinance remove at least the backward-looking half of that uncertainty.
What Is My Pomona Apartment Building Worth?
Value in Pomona turns on vintage, rent-control status, your in-place rents versus market, and which buyer pool fits your building — not a single neighborhood average. Michael underwrites your specific Pomona building the way a real buyer will, then tells you what it should bring and how to get there. No obligation.
Yield buyers and regional operators dominate, with a meaningful share coming out of the Inland Empire rather than from central Los Angeles. The buyer pool here is the most price-sensitive in the valley and the most attentive to regulatory detail, because the regulatory detail is genuinely in flux.
What Makes a Pomona Building Sell Fast — or Slow
A Pomona building sells fast when the seller has the ordinance-compliance record straight: which units are covered, what increases were served and when, and whether each one sat inside the 5% ceiling and the one-per-year rule. That file is the difference between a clean escrow and a renegotiation, and in a city whose ordinance is one year old, most owners have not assembled it yet.
Frequently Asked Questions About Selling Multifamily in Pomona
Who is the best multifamily broker in Pomona?
There's no single citywide answer — the best multifamily broker for your Pomona building is the one who can show real closed transactions in comparable LA submarkets and explain exactly how Pomona's rent-control exposure and buyer pool affect your building's value. See the five tests in "How to Choose the Best Multifamily Broker in Los Angeles" before you hire anyone.
How much is my Pomona apartment building worth?
There is no honest per-unit number that applies to every Pomona building — vintage, rent-control status, and the gap between your in-place and market rents move it more than the neighborhood does. We have not closed a building in Pomona yet, so we will not quote you a local per-unit figure we cannot stand behind. What we can do is price it against the buildings we have closed in comparable LA submarkets and against Pomona's own rent-control exposure and buyer pool — see the Sterman Transaction Index for the real submarket-by-submarket numbers.
Does the 2026 LA City RSO rewrite affect Pomona apartment buildings?
No. Pomona is its own incorporated city, not part of the City of Los Angeles, so the LA City Rent Stabilization Ordinance and its 2026 rewrite do not apply here. Pomona has its own rent stabilisation ordinance instead, effective January 1, 2026, and it is a different regime with different rules.
Does Measure ULA apply to Pomona sales?
No. Measure ULA is a City of Los Angeles transfer tax and Pomona is its own incorporated city, so it does not apply to a sale here. On a transaction above $5.4 million that distinction is worth 4% of the gross price, and above $10.9 million, 5.5%.
What rent control regime applies in Pomona?
Pomona's own rent stabilisation ordinance, effective January 1, 2026, capping the maximum allowable increase on covered units at 5% per year with only one increase permitted in any twelve-month period. The ordinance as adopted carries a sunset date of December 31, 2026 and continues past that point only if further funding is secured, so an owner underwriting into 2027 is underwriting an open question. Verify the ordinance's current status with the City of Pomona before relying on any published figure.
Who actually buys multifamily in Pomona?
The Pomona buyer pool is led by local owner-operators and San Gabriel Valley families holding for the long term, alongside 1031 exchange buyers rolling out of higher-basis assets elsewhere in the county. Institutional capital appears only at the top of the size range. Each type prices differently, so the right marketing approach depends on which pool best matches the building.
Meet Your Pomona Multifamily Expert
Michael Sterman has spent 14 years specializing exclusively in Los Angeles multifamily, closing 259 transactions worth $1.46B. He knows how Pomona buildings are valued, who buys them, and what it takes to get a clean deal closed here. CA DRE License #01911703.
What Owners Say About Working With Michael
★★★★★
“I highly recommend Michael Sterman and his group. I just closed escrow on a 36 unit MF which Michael obtained the buyer. Michael handled the sale and escrow process extremely professionally. I have been a MF real estate broker myself for 45 years; I know who is a pro and who is not.”
Robert Corry
Verified Google review
★★★★★
“In Los Angeles multifamily, there's a huge gap between agents who talk about deals and agents who actually understand how they work. Michael Sterman is firmly in the second camp. What sets them apart isn't just market knowledge—it's judgment. They understand rent control realities, tenant issues, expense creep, cap-ex tradeoffs, and how underwriting changes block by block in LA. They're responsive, direct, and strategic—no fluff, no wasted time. If you're serious about buying or selling multifamily in Los Angeles, you want someone like Sterman on your side.”
Michael Maltzman
Verified Google review
★★★★★
“I've worked with Michael Sterman on multiple transactions and couldn't recommend him more highly. He has sold three properties to me and has also sold a property for me. He's professional, responsive, and gets deals done efficiently. A true pro.”