10915-10921 Rose Ave, Palms — 20-Unit Multifamily, $5M (May 2024)
Updated April 28, 2026
Units: 20 · Sale price: $4,975,000 · Price per unit: $248,750 · Closed: May 2024
A 20-unit mid-size multifamily property at 10915-10921 Rose Ave in Palms, sold May 2024 for $4,975,000 — approximately $248,750 per unit.
2024 LA multifamily began the recovery — transaction volume rebuilt toward $6.9B, institutional capital returned to active bidding, pricing stabilized.
Palms sits between LA's Westside and its mid-city core — Westside-adjacent demand with LA City RSO regulatory exposure on a predominantly pre-1978 inventory.
Mid-size multifamily in this unit range attracts both private investors and smaller institutional buyers, particularly on value-add theses.
Set against the rest of the Palms record, this is the 5th largest of the 13 Palms apartment buildings Michael Sterman has closed.
At $248,750 a unit it sits below the Palms median of $296,875 — which is what size does to a per-unit number. This building is larger than the median Palms closing at 18 units, and per-door pricing falls as unit count rises almost everywhere in Los Angeles. A citywide average per unit is not information; the comparable set has to match the building's size.
This transaction is part of the Sterman Multifamily Group closed archive — over fourteen years at Marcus & Millichap.
Related
- Selling Multifamily Property in Palms
- Palms: the neighborhood, its buildings and what they sell for
- How to Sell a Multifamily Property in Los Angeles
- Request a free evaluation of your building
- Verify this sale independently — search public records and coverage for this transaction yourself
Michael Sterman, Senior Managing Director Investments at Marcus & Millichap.
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