Updated August 27, 2026
Franklin Avenue runs east–west along the base of the Hollywood Hills, a residential street a block off the boulevards. Three of this desk's Hollywood closings sit on it, and between them they demonstrate something a submarket median cannot.
| Closed | Building | Units | Price | Per unit |
|---|---|---|---|---|
| Feb 2022 | 6700 Franklin Ave | 42 | $17,072,000 | $406,476 |
| Jan 2022 | 5870 Franklin Ave | 38 | $8,512,500 | $224,013 |
| Jul 2026 | 5665 Franklin Ave | 5 | $1,025,000 | $205,000 |
This is the part worth sitting with. 6700 Franklin and 5870 Franklin closed within a month of each other, are four units apart in size, and traded at $406,476 and $224,013 per door. Nearly double.
Same street. Same submarket. Same market conditions, to within four weeks. Same broad building size.
Anyone who tells you a Hollywood building is worth "about the submarket median per unit" is describing neither of these two.
I will not attribute it to specifics I cannot evidence — the archive holds addresses, sizes, prices and dates, not rent rolls or condition reports, and the methodology is explicit about that. What I can set out is the list of things that produce this gap in Hollywood, in rough order of weight:
Rent position against the RSO cap. The dominant one. Hollywood's stock is overwhelmingly pre-1978 and rent-stabilized, and buyers underwrite the capped trajectory rather than market rents. A building with decades of continuous tenancy and one with recent turnover are different assets on the same street.
Condition and remaining capital. A hundred-year-old building and a 1960s walk-up carry different lists, and buyers price the list.
Retrofit status. Outstanding soft-story work attracts a discount reliably larger than the work costs.
Vintage and what a buyer may do with it. Whether the parcel sits inside a preservation overlay, and whether the site carries transit-oriented development potential, decides which buyers are even in the room.
5665 Franklin Ave closed in July 2026 at $1,025,000 — $205,000 a door. A small building on the same street, at a per-door figure close to the larger of the two above.
That cuts against the usual pattern, where smaller buildings trade higher per door because the check is smaller and the buyer pool wider. Which is the point of publishing the whole record rather than the tidy part of it: the rule holds most of the time, and a street with three real closings on it will show you where it does not.
Because it is the only comparison that holds the location constant. Everything a citywide per-door figure blends away — submarket, street character, hill or flat, proximity to the boulevards — is identical for these three.
What is left is the building itself. Which is exactly the conversation an owner should be having about their own.
Every Hollywood closing behind this page is listed at the Hollywood closing record in full.
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