Updated April 28, 2026

Units: 18 · Sale price: $3,750,000 · Price per unit: $208,333 · Closed: November 2018
A 18-unit mid-size multifamily property at 1756 N Gramercy Pl in Hollywood, sold November 2018 for $3,750,000 — approximately $208,333 per unit.
2018 LA multifamily was at or near cyclical peak pricing. Institutional capital remained active across asset classes. Transaction volume was high.
Hollywood is one of the most-demanded mid-city LA submarkets, with deep institutional interest and a predominantly pre-1978 building mix that now falls under the revised LA City RSO.
Mid-size multifamily in this unit range attracts both private investors and smaller institutional buyers, particularly on value-add theses.
Set against the rest of the Hollywood record, this is the 13th largest of the 24 Hollywood apartment buildings Michael Sterman has closed.
At $208,333 a unit it sits 26% below the Hollywood median of $282,589. Per-unit price tracks condition and the in-place rent roll as much as location, so the gap is a starting question rather than a verdict.
Other Hollywood closings the same year: 1006-1008 N El Centro Ave (29 units, $4,580,000), 1310 N Gardner St (16 units, $5,450,000).
This transaction is part of the Sterman Multifamily Group closed archive — over fourteen years at Marcus & Millichap.
Michael Sterman, Senior Managing Director Investments at Marcus & Millichap.
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