Updated April 28, 2026

Units: 26 · Sale price: $4,900,000 · Price per unit: $188,461 · Closed: September 2013
A 26-unit mid-size multifamily property at 19951 Roscoe Blvd in Winnetka, sold September 2013 for $4,900,000 — approximately $188,461 per unit.
2013 was early in the sustained LA multifamily expansion that would run through 2022. Transaction activity was climbing; buyer pool was broadening quarter over quarter.
Winnetka is western Valley LA City, similar profile to Reseda and Canoga Park on the pricing spectrum.
Mid-size multifamily in this unit range attracts both private investors and smaller institutional buyers, particularly on value-add theses.
Set against the rest of the Winnetka record, this is the 2nd largest of the 3 Winnetka apartment buildings Michael Sterman has closed.
At $188,462 a unit it sits 25% below the Winnetka median of $250,000. Per-unit price tracks condition and the in-place rent roll as much as location, so the gap is a starting question rather than a verdict.
This transaction is part of the Sterman Multifamily Group closed archive — over fourteen years at Marcus & Millichap.
Michael Sterman, Senior Managing Director Investments at Marcus & Millichap.
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